Ellen is a therapist specializing in trauma and relationship work. With a focus on helping clients move through emotion toward clarity, her approach is both compassionate and empowering.
She needed a brand identity that felt vibrant, modern, and a little unexpected—something that breaks away from traditional therapy visuals. Drawing from her vision, I created an identity rooted in bold color and painterly textures. Bright pinks, yellows, and teals bring energy and warmth, while the logo features a strong serif typeface that conveys polished dependability. High-contrast downstrokes add a striking modern edge, and stars are cut out against the text in strategic locations to create transparency—emphasizing the idea of clarity while adding a subtle, playful touch. The result is a brand that feels fresh, emotionally resonant, and uniquely Ellen.
LOGO & BRANDING
FIND CLARITY WITH ELLEN
